With the development of the times and the intensification of market competition, product R & D design more and more attention by the company and enterprise management, become the core competitiveness of enterprises. However, good design and good design management is inseparable, good design management is to produce a good design of the important measures and the only way to design success. The complexity and diversity of today's product design has led to the need for enterprise or design organizations to complete product design and development projects in an interdepartmental and professional team. Team collaboration has become the main form of product design and development. The success or failure of design and development and the quality of the design team are closely related to the operation and management of the design team. Therefore, to strengthen the designer as the main body of the cross-professional design team management work is our future goals and direction, to promote the quality of products and enterprise product design innovation and development capabilities, is of great significance.

    Product Manager: The product manager is the role of the whole process in the team, is to play a analysis of demand, resource deployment, collaboration, time and schedule control, quality control, internal communication, etc., the role of the core of the product. Control product features and functions. Product user experience, product release standards, writing a series of documents, such as demand analysis documents, product documentation or functional documentation, and so on.

    The product manager also needs to evaluate the product; define the product to be developed. Identify product ideas and product ideas, including the views of corporate executives, user feedback, the results of usability testing, product team and other group views. Some of these ideas should be carefully reviewed to determine whether it is worth taking. The product manager is the person responsible for this assessment.